Three alternative headlines for the media release from week 8 story:
1. FakeComicCon CEO saddened by fight injuring 12
The above headline could be used as it gives the reader the feeling that the CEO is genuinely saddened that people were injured. I believe it is good PR.
2. FakeComicCon CEO asks fans to support future events despite investigation
The above headline could also be used as it is good PR to use a statement that comes directly from the CEO leading the reader to want to continue reading the story to see what other statements the CEO may have made in the story.
3. FakeComicCon CEO seeks answers after fight ends in 8 hospitalised
The above headline could be used as it suggests to the reader that the CEO wants answers, being particularly important given the mention that eight people were injured.
Kim Vuga 